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News / Rock and Intel team up for Cannonball 8000 Rally


Rock and Intel team up for Cannonball 8000 Rally

UK, 6th September 2006; rock is delighted to announce it has teamed up with Intel to take part in the Cannonball 8000 Rally from London to Budapest. The eye catching Porsche 911 GT3 rock car is being sponsored by Intel to promote the launch of Core 2 Duo processors which are now available in a range of rock notebooks.

Nick Boardman, CEO of rock and Paul Shenton of Intel UK will participate in one of the most eagerly awaited rallies of the year. The rally starts on 15th September at Earls Court in London and finishes on 17th September in Budapest.

Nick and Paul will be using CoPilot Live on their Cannonball notebook to make sure they stay ahead of the pack. Fans will be able to log onto the rock website and track their progress thanks to CoPilot Live’s real-time location tracking; you can even send and receive messages to the rock team via the web.

Over a hundred cars are taking part in the Cannonball 8000, pitting their skills against each other to travel across Europe. rock’s gaming bus will be crammed full of the latest Core 2 Duo notebooks and on site at Earls Court on 15th September as the race begins. Eager gamers and notebook enthusiasts will have the opportunity to get a first look at the new limited edition rock Pegasus 665 with unique Cannonball lid design powered by the Intel’s Core 2 Duo processor.

The CoPilot Live software and GPS is included as part of the special edition Cannonball notebook. rock are excited to be the first company in Europe to make this software available to consumers.

Nick Boardman, CEO of rock said “we’re thrilled to be working with Intel to promote the latest mobile technology. The CannonBall 8000 rally epitomises endurance, power and performance. These are essential features in the rock notebook range. It seemed the perfect opportunity to work even closer with Intel and promote their new processor.” He continued, “I’m passionate about cars and technology so this rally is like a dream come true”.

For more information on rock’s progress during the CannonBall 8000 rally and their range of notebooks please visit www.rockdirect.com.

Keep up to date with the latest news from the Cannonball 8000 rally and visit


Notes to the editors

If you would like to set up an interview with Nick Boardman please contact Claire on 020 7420 5052 or email [email protected].

About rock

rock’s manufacturing facility in Warwick has maintained the highest standards of notebook services for over 14 years and continues to lead the mobile computing world with the most innovative notebook technology available on the market.
rock delivered 74% of Intel’s sales across EMEA for the top performing Core Duo processor for its first month from launch in Summer 2006.
In addition to continued technological innovation in the portable computing market, rock is the only notebook manufacturer to supply a 3 year collect and return warranty on its entire notebook range as standard ensuring it offers the most comprehensive after sales service.

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